I am in a new world dragging others with me. We, in the fund-raising business, are learning to adopt the methods of politicians who have proved that computer lists and keeping the active and informative can raise what would take us ordinary fund-raisers months and years to cultivate. I am interested in learning more. I still don't believe that the big money comes in that way but it builds interest and comfortability.
So I am recommending that method as a way to keep people and prospective donors from falling off the charts or never getting on. For instance, I am in the process of taking the history of our lists from two areas and checking for current addresses and these applications:
l. Are they on Facebook ?
2. Are they on Linkedn In?
3. Do we have email addresses?
4. Who knows them?
5. Are they listed in Sagamores or Alumni Directory?
The idea is to get them on one list and maintain that list with a balance of information and needs. They say that the secret is to keep the list maintained weekly with some piece of news that affects the particular area. Then at times, drop an item of need. While you are attempting to develop readership, spend more time in sending information about the program before that item is dropped. It is also good to drop an article about someone who made a gift recently.
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